Know which companies will pay for help.
Two simple scores tell you where to focus your sales efforts: how hard a role is to fill, and how likely a company is to pay an agency.
- Hiring difficulty on every job
- Buying score on every company
How hard is this role to fill?
Every vacancy gets a score from 0 to 100. The higher it is, the more the company needs help, and the easier your pitch.
What makes a role hard to fill
Some roles have only a small pool of people who can do them.
The more senior the role, the fewer people there are to choose from.
A role that is still open after weeks is a role they are struggling with.
No remote option means a smaller pool of candidates.
An advert in a language the local market does not mainly speak.
Will this company pay an agency?
Every company gets a score too, and a simple label from Cold to Strong. It tells you who is likely to need outside help before you pick up the phone.
What makes a company likely to buy recruitment
It has used recruitment agencies before, recently: the clearest sign it will pay a fee.
It has many roles open for its size, and is adding more.
Its open roles are hard to fill, on average.
It does not have the in-house capacity to fill everything itself.
Spend your sales time where it counts.
Start with high hiring difficulty roles: those a client cannot fill on its own. That is where an agency is worth its fee.
Work the Strong companies first, as they are likely to pay an agency fee.
Personal outreach always works best, so use Yellowdesk intelligence to open with facts about their hiring.
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